About Us > Our People

Will Underwood, Chief Executive Officer and Founder, has been in the insurance brokerage business for 23 years, specializing in the commercial property/casualty area. He has significant experience in placement, servicing, management and sales aspects of insurance brokerage. Will has structured, placed and serviced complex property, large loss sensitive casualty, professional liability and tough products liability for a wide variety of industries, including real estate, restaurant chains, transportation, distribution, manufacturing and technology.

Will was a partner and senior leader at Palmer & Cay, the second largest privately held insurance brokerage operation in America, from 1993 to 2005. At Palmer & Cay, he created and managed the company's private equity practice, which performed due diligence on all areas of commercial insurance and became one of the industry's fastest growing practices, conducting due diligence on up to 100 deals per year. The firm was acquired by Wachovia Insurance Services in 2005, and Will remained with Wachovia until April 2007, when he left to form Ironwood Insurance Services. Prior to Palmer & Cay, Will was with Duncan Peek, an Atlanta-based independent agency, and The Fenchurch Group, a Lloyds of London broker, where he placed large U.S. property risks in the London market.